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Entrepreneurship (english)

Pieter Aertsen (1508-1575 ) Die Gemüseverkäuferin

title

Entrepreneurship (english)

duration

one, two, three or four days (depending on required depth)

goals

Entrepreneurship is the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only part-time) to major undertakings creating many job opportunities. An entrepreneur should develop new markets, discover new sources of materials, mobilize capital resources, introduce new technologies, new industries and new products and create employment. The seminar will provide young entrepreneurs with tools and procedure for a successful start.

content

Idea identification
Strategy of the business startup
Establishment process
Technology and product politics
Project management
Finances: fundamental ideas, financing sources
Finances: Cost calculation, Controlling, taxes, record keeping
Marketing: Marketing mix, customer orientation
Marketing: Sales, export
Motivation and leadership
Presentation and work engineering

lecturer

Dr. Peter R. Wetzel occupied leading positions in a large multinational company for heavy electrical products and installations for more than thirty years. In 18 years' appointments abroad (Switzerland, Brazil, South Africa and Belarus) he was able to accumulate a broad spectrum of experience in project management.

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